Laax Crap Sogn Gion Switzerland

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Laax mountain hero
Client
Wiesse Arena AG
Location
Graubünden, Switzerland
Year
1989
Services Rendered

Ecosign developed a transformative Resort Area Master Plan for Laax-Flims, Switzerland, optimizing 12,000 ha of terrain to accommodate 41,320 skiers daily. Their proposals for infrastructure improvements and a new pedestrian-oriented village paved the way for the resort's dramatic success.

In 1989, Ecosign prepared the first comprehensive Resort Area Master Plan for the classic alpine villages of Laax and Flims, Switzerland. Ecosign’s comprehensive study of 12,000 ha of terrain determined that the Laax-Flims mountain areas could accommodate up to 41,320 skiers per day, but only if substantial improvements were made to existing accommodation and transportation infrastructures in the nearby villages. Ecosign also proposed the construction of a pedestrian-oriented village comprised of 686 new tourist beds for overnight accommodation, in addition to commercial tourist space, meeting space and underground parking stalls. 

In 1991, the two companies of Bergbahnen Crap Sogn Gion and Bergbahnen Flims entered into a joint operating agreement, forming a new company called Weisse Arena Gruppe. This corporate fusion, engineered by Gurtner, significantly improved the resort’s cash flow and saw skier visits rise by 30 percent, reaching one million skier visits annually. Weisse Arena Gruppe also reduced its number of operating lifts from 34 major installations to 27 key installations. The increased annual visitation, profitability and total revenues ranks Weisse Arena Gruppe as one of the top resorts in Switzerland.

“The Weisse Arena in Flims, Laax, Falera is Switzerland’s largest winter sports region in terms of area size and revenues. We have utilized Ecosign’s expertise in ski area planning, piste and lift terminal design and resort village design since 1989. As a result of our long term collaboration, we value Ecosign as a member of the Weisse Arena team.”

Reto Gurtner
Reto Gurtner President & CEO Weisse Arena Group Laax Switzerland
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